Our First Ever 3D Animated Promotional Video

Hermitage Mill, a run-down mill in Mansfield, had been purchased with a view to turning it into a truly special place to live. Before a single brick of the renovation had been touched, we built a full set of CGI models to show buyers what it could become.

Rather than stop at static renders, we took things a step further and produced our first ever 3D animated promotional video - made entirely by animating through and around the same CGI models originally created for the brochure. Instead of building new animation from scratch, we brought those existing models to life, giving prospective buyers a genuine sense of walking through spaces that didn't exist yet.

The brand identity for Hermitage Mill followed the same spirit, using Victorian detailing alongside a contemporary typeface to marry the building's original character with the modern-day renovation - just as the animation itself bridged what the mill was with what it was about to become.

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