Website design for Carlsberg's Carbon Net Zero campaign
For the general approach of the whole website, we went for a very open and spacious feel to give it a real purity and confidence inline with the purpose of the initiative. The above homepage sets a strong aspirational mood - looking up at the wind turbine, the engineer and crucially, clear beautiful skies. It’s all very positive with minimal clutter.
To affirm synergy between Carlsberg and the natural world, We developed a concept using hundreds of stylised Carlsberg logomarks balanced around the corporate logo as foliage.
The Carlsberg leaves also augment parts of the website with understated touches of character, keeping the whole experience feeling very approachable and pure, which really lends itself to the cleansing nature of the campaign.
