Introducing our second children's book - When I Grow Up: The Big Build
Following the massive successes of the award-winning original: When I Grow Up, we were overjoyed when the brief for a sequel arrived. The WIGU IP has proved instrumental in engaging significant numbers of schoolchildren with a view to consider careers in construction. The books are freely distributed to schools throughout the UK and is proving to be an inspiring step towards combatting the growing skills shortage throughout the construction industry.
Leading children through the wide range of engineering taken for granted in everyday life, ‘When I Grow Up’ aims to build an appreciation in children’s minds of how the construction industry enables …pretty much everything!
To expand on the original story, further characters were developed. Again, each page the illustrations were hand-drawn, vectored and painstakingly hand-painted using thousands of photoshop masks - this time with even more detail and depth.
Following the release of the original book we developed a supporting website on our PixelClub™ platform which introduces the world to When I Grow Up. Illustrations from the second book have been integrated, as have new learning resources which can be downloaded by any school and used in combination with both books. This is one of our proudest IPs and is used by a huge amount of construction companies as part of their CSR efforts.
