We enter the publishing sector with our first illustrated children's book
Continuing our client's journey to engage 5,000 children over 3 years, we were asked to create a children's storybook with the sole purpose of inspiring significant numbers of schoolchildren to consider careers in construction. The book is freely distributed to schools throughout the UK and is hoped to be a strong step in combatting a growing skills shortage throughout the UK construction industry.
Leading children through the wide range of engineering taken for granted in everyday life, ‘When I Grow Up’ aims to build an appreciation in children’s minds of how the construction industry enables …pretty much everything!
To get the desired engagement, a relatable and diverse class of characters were first developed. For each page the illustrations were hand-drawn, vectored and painstakingly hand-painted using thousands of photoshop masks, custom textures and custom designed brushes in order to give an engaging school-project feel of character - whilst still being a masterclass in controlling colour for print. The end result is 20 pages of beautiful, bright and engaging content that answers the brief at every level.
Following the release of the book we developed a supporting website on our PixelClub™ platform which introduces the world to When I Grow Up. Furthermore, learning resources have been developed and added to the website which can be downloaded by any school and used in combination with the book. This is one of our proudest projects to date and kickstarted an IP that is now used by the majority of major construction firms in the UK to aid their CSR efforts.
