Serosensa Rebrands £300M Construction Firm as NMCN

North Midland Construction was a familiar name in UK construction, but following consultation with Serosensa, the £300M firm made the decision to rebrand entirely as NMCN. This wasn't a logo tweak - it was a complete identity overhaul, and one of the most thorough rebrand projects we've ever delivered.

Every part of the business received the new identity: a new logo range, colours, typography and a full style guide, right through to signage, the website, and even company culture. From the buildings and heavy plant vehicles down to the stationery, nothing was left carrying the old name.

Alongside the core rebrand, we also developed the EAPI staff engagement sub-brand, built to focus NMCN's 1,800 staff on a culture of 'Everyday Actions' that bring 'Positive Impact' - carrying the new identity beyond signage and stationery and into how the business actually talks about itself internally.

With so many stakeholders involved, including the corporate board of trustees, the project took a good nine months and many, many iterations to get right. It remains one of our proudest projects to date.

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